Praise for The Professional Marketer
"The insights are from a true practitioner and far more relevant and valuable than most marketing classes at top-tier B-schools”
– Inc. Magazine
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Take Control of Your Pipeline With Demand Forecast Calls
CMOs can get themselves into a pickle when pipeline generation falls short. By the time they realize they are below the target, it may be too late to recover. I’ve borrowed a practice from my sales brethren to help me avoid this problem. Most B2B marketers are familiar with sales forecast calls. These meetings are typically held weekly by sales leaders. Sales reps review their deals and expected outcomes. Sales leadership inspects the deals by asking questions about timing, competition, access … [Read More...]
Six Keys to Winning at Analyst Relations
A favorable showing in an industry analyst report can result in millions in new sales. Being a laggard can mean you won’t even get invited to pitch your product. So, how can you make sure your company’s product moves to the top? The two most influential analyst reports for B2B tech buyers are the Gartner Magic Quadrant, aka "the MQ," and the Forrester Wave. I’ve been briefing analysts from these two analyst firms for many years now. By way of credentials, my teams and I have moved three … [Read More...]
Network Tech Branding: The Cool Stories Behind the Ethernet, Bluetooth, and Wi-Fi Names
“Hey, what’s the 802.11 password?” I’m guessing you’ve never heard anyone ask that. But someone asking you for the Wi-Fi password? Every family vacation you have taken in the last five or so years? I was on a ski trip recently and was wondering how we ended up with phones that connect to my Audi via something called Bluetooth, an iPad that streams Netflix in the condo using Wi-Fi, and somewhere a router connected to the granddaddy of packet pushers, a thing called Ethernet. Three memorable but … [Read More...]
INTERVIEWS
- “The Power of Curiosity” on Marketing Today
- “Content Marketing Do’s and Don’ts” on Marketing InSecurity podcast
- “The CMO Files: Tim Matthews” on IDG Connect
- “How to Hire Great Marketers” on Six Pixels of Separation
- “Building a High Growth SaaS Business” on Growth Everywhere
- “The Professional Marketer” on The Marketing Book Podcast
- “Fundamentals of a Professional Marketer” on Marketing Milestones podcast
- “Marketing Resolutions” on the True Voice Media Podcast
- “New Year’s Resolutions for Marketing Teams” on Digital Marketing Radio
- “The Power of Blog Personas” on the Content Marketing Podcast
BOOKS
The Professional Marketer
Distilled from his career in the marketing trenches, Tim Mattthews has written the complete guide to the essential skills every marketer needs to master. If you work as a marketer, or hope to become one, you have a lot to know. The Professional Marketer is your guide book.