Over the last year or so I've been working on a new marketing book. It has no title yet, but that will come. The concept is a concise marketing “handbook.” I decided to write it after years of encountering people in marketing who had never received training or instruction on the fundamentals. The audience is the novice marketer or someone from one marketing function looking to understand another. A head of marketing may refer to the book to brush up on something he has not done for a … [Read more...]
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