Advertising is the most romantic marketing discipline. The popularity of the television drama Mad Men, set in the nascent days of Madison Avenue, has helped to cement that image. So, who better than Don Draper, the handsome but moody creative director from the series, to define advertising: “Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams whatever … [Read more...]
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