One of the biggest challenges in trying to finish a book is drawing the line on content. In a field like marketing, with so much innovation happening in the past few years, I am finding it hard to complete my copyediting without succumbing to the temptation to add new stuff. Around the time I was making my final edit to the chapter on building a marketing department in The Professional Marketer, I happened to be part of a number of conversations on the “growth hacker,” aka “growth hacking.” … [Read more...]
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