Just launched my Kickstarter yesterday. Even though it's relatively small money, it's strangely thrilling. Found myself furtively checking my Kickstarter iPhone app at dinner last night.In addition to raising the money to bring the book to market, I'll be noting along the way what tactics work when it comes to promoting the campaign. When it's done, I'll post them here.Meanwhile, take a look. There's a link to the draft manuscript for anyone who wants a … [Read more...]
Archives for March 2014
SaaS Tactics: Do You Mean “Freemium” or “Free Trial”?
I work in the software industry - SaaS specifically - and online customer acquisition is a hot topic these days. Getting prospective customers to use your software before talking to a sales person benefits both sides. Customers get to try out a product on their own terms and schedule. Salespeople can work more efficiently by talking only to those customers who are ready to buy. There are two models for acquiring customers this way: freemium and free trial. Freemium is a model where customers … [Read more...]
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