Matthews on Marketing

Matthews on Marketing

  • Home
  • About
  • Blog
  • Books
  • Contact
  • TWITTER
  • LINKED-IN
  • Slideshare

Archives for October 2014

Marketingspeak: What’s a Tsotchke and How Do You Pronounce It?

October 28, 2014 By Tim Matthews

If you have ever been to a trade show, you have probably collected tsotchke, more commonly known as giveaways or swag. The term is the Yiddish word for “toy” or “trinket,” and commonly pronounced “chach-ka” or "chach-kee" but no one in marketing is ever really sure how to say this word. Or spell it. Here are just some of the accepted spellings: tshotshke, tshatshke, tchachke, tchotchka, tchatchka, tchachke, tsotchke, chotski, and chochke. … [Read more...]

Filed Under: Uncategorized Tagged With: swag, trade show, tsotchke

How to Format a Press Release

October 27, 2014 By Tim Matthews

Standard Press Release Format

How can you be reasonably certain that your press releases will contain the requisite information in an appropriate format? The answer is that there is a standard structure for press releases. Your organization will still need to create news and find an interesting angle, but using the standard format assures you have everything the media will need. In this section, we examine the basic elements of the standard release structure. Identifier – When creating a release, you should place the words … [Read more...]

Filed Under: Uncategorized

How to Create a Buyer Persona

October 21, 2014 By Tim Matthews

To create a successful marketing campaign, you need to become familiar with both the composition and the size of your market. Knowing your market, however, is not the same as knowing your buyers. It is one thing to know which country buyers live in, which industry they operate in—even their age. But, what does that tell you about what they think and what motivates them to buy? In B2B scenarios, marketers are guilty of targeting companies and departments within companies without truly … [Read more...]

Filed Under: Uncategorized

How to Build a Marketing Message Platform

October 20, 2014 By Tim Matthews

The average customer receives hundreds, if not thousands, of messages every day. In every medium, from home to work and back again, companies are trying to sell something. So, if you think customers are waiting around waiting to hear what you have to say, think again. This is not a new problem. Even in 1997, when the web was nascent and Twitter, Facebook, and the iPhone were not yet born, consumers were overwhelmed: Consumers today are surrounded by advertising. There are various estimates, but … [Read more...]

Filed Under: Uncategorized

How to Calculate the Market Size for Your Product

October 19, 2014 By Tim Matthews

Composite Market Sizing Graph

Clearly, identifying the viable markets and market segments for your products and/or services is essential to your company’s success. Regardless of the markets in which you operate, however, it is essential that you have an accurate knowledge of their size. It’s probably safe to assume that everyone wants to do business in a large and fast-growing market. However, it is possible to make money in a niche or a nascent market. You can also be successful if you introduce a revolutionary product … [Read more...]

Filed Under: Uncategorized

  • 1
  • 2
  • Next Page »

Recent Posts

  • Take Control of Your Pipeline With Demand Forecast Calls
  • Six Keys to Winning at Analyst Relations
  • Network Tech Branding: The Cool Stories Behind the Ethernet, Bluetooth, and Wi-Fi Names
  • Building a Reason to Care
  • B2B Marketer Fails, Part 3 – Website Conversion Optimization 

Archives

  • June 2023 (1)
  • March 2023 (1)
  • February 2023 (1)
  • August 2022 (1)
  • September 2020 (1)
  • August 2020 (2)
  • January 2020 (1)
  • December 2019 (1)
  • September 2019 (1)
  • May 2019 (1)
  • February 2019 (1)
  • January 2019 (1)
  • September 2018 (1)
  • August 2018 (1)
  • July 2018 (1)
  • June 2018 (1)
  • May 2018 (1)
  • March 2018 (1)
  • February 2018 (1)
  • January 2018 (1)
  • December 2017 (1)
  • November 2017 (1)
  • September 2017 (1)
  • August 2017 (1)
  • July 2017 (1)
  • June 2017 (1)
  • May 2017 (1)
  • March 2017 (1)
  • February 2017 (1)
  • January 2017 (1)
  • December 2016 (2)
  • November 2016 (1)
  • October 2016 (1)
  • September 2016 (2)
  • August 2016 (1)
  • July 2016 (1)
  • June 2016 (3)
  • May 2016 (3)
  • April 2016 (3)
  • March 2016 (1)
  • February 2016 (3)
  • January 2016 (1)
  • December 2015 (1)
  • November 2015 (1)
  • October 2015 (2)
  • September 2015 (5)
  • August 2015 (3)
  • July 2015 (3)
  • June 2015 (3)
  • May 2015 (1)
  • April 2015 (3)
  • March 2015 (2)
  • February 2015 (2)
  • December 2014 (1)
  • November 2014 (1)
  • October 2014 (6)
  • April 2014 (1)
  • March 2014 (2)
  • February 2014 (2)
  • January 2014 (5)
  • December 2013 (1)
  • June 2013 (2)
  • January 2013 (11)
  • December 2012 (7)
  • November 2012 (6)

Copyright © 2025 Tim Matthews. All Rights Reserved

Want to learn even more about marketing?

the-professional-marketerWant to learn even more about marketing?

Subscribe to receive my latest posts in your inbox. Plus, I’ll send you my most popular chapter from The Professional Marketer on the ins and outs of marketing budgets.