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Archives for November 2014

Marketingspeak: What’s a ‘Buying Center’?

November 15, 2014 By Tim Matthews

In B2B sales, there is rarely just one person – or persona – involved in the buying process.  The buying center is a formalization of that concept.  Many people with different roles and priorities participate in purchasing decisions. Unlike consumer buying, where the consumer, either alone or with assistance or influence from acknowledged opinion leaders, makes his or her own purchase decisions, in business buying a group often determines which products or services the business purchases. A … [Read more...]

Filed Under: marketingspeak, Uncategorized

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