For as many years as I can remember, I’ve used the quiet period between Christmas and New Year’s to reflect on the year that’s passed, as well as on what lies ahead. Invariably, I’m surprised at the volume of work done by my team. Those Q1 programs seem like so long ago… Yet for all of the accomplishments, there are the unrealized goals. I often rue how we’ve strayed from good marketing practice in some way. Not being close to the customer. Taking our eye off the competition. Not rigorously … [Read more...]
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