Not All of Your Tactics Will Be Change, But the Emphasis Will Shift While the SaaS business model is quite different from sales of perpetual software licenses, the marketing tactics are not entirely unique. SaaS companies still go to trade shows, have customer newsletters, and engage in direct marketing. The real difference is not in the tactics, but the emphasis on those tactics in the marketing mix. Here are a few guiding principles of how the buying cycle is different, and the resulting … [Read more...]
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