Matthews on Marketing

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Archives for June 2015

Is Growth Hacking a Marketing Function or a Mindset?

June 28, 2015 By Tim Matthews

I'm giving her all she's got, captain!

Around the time I was making my final edit to the chapter on building a marketing department in The Professional Marketer, I happened to be part of a number of conversations on the “growth hacker,” aka “growth hacking.”  The job title “growth hacker” wasn’t in the chapter, and I wondered if it should be. For those not familiar with growth hacking, it is “a marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain … [Read more...]

Filed Under: marketing Tagged With: cloud, growth hacker, growth hacking, marketing department, SaaS

Six Lessons Learned Managing Agile Marketing Teams

June 15, 2015 By Tim Matthews

Are you interested in adopting agile marketing, but unsure if it will fit with your organization’s culture? Or, perhaps you started and it’s not working. Having practiced agile for several years now, I can fully recommend it, but there are few gotchas to avoid. For those still not familiar with the concept of agile marketing, which is borrowed from software development, the idea is to create time-bound sets of objectives, prioritize them critically, and measure achievement frequently. Here’s … [Read more...]

Filed Under: marketing Tagged With: agile marketing, marketing, saas markeitng

Three Ways to Goose Conversion and Fight Churn in SaaS

June 9, 2015 By Tim Matthews

Another excerpt from my forthcoming SaaS Marketing Handbook - TM Nurturing Nurturing is the process of moving a lead closer to a sale through continued marketing. Nurturing is not unique to SaaS marketing, but it is especially important. Prospects in your database who are not yet ready to buy need to be “nurtured” until they are ready to buy. Email marketing is the most common form of nurturing. The trick is to understand what type of content is of interest, and how many times – touches – a … [Read more...]

Filed Under: Book, marketing, saas Tagged With: A/B testing, customer success, lead nurturing, SaaS, saas markeitng

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