Matthews on Marketing

Matthews on Marketing

  • Home
  • About
  • Blog
  • Books
  • Contact
  • TWITTER
  • LINKED-IN
  • Slideshare

Archives for August 2015

Startup Marketing Essentials: #6 How to Write a Press Release

August 31, 2015 By Tim Matthews

Standard Press Release Format

The workhorse of public relations is the press release. Written in the form of a conventional news story, a press release alerts the media to an organization’s news and presents it in that organization’s point of view. Editors and reporters use facts, quotes, and other information contained in releases to flesh out their stories. Blogs are great, but if you are really going to grow, you need to know how to write a good press release. – TM There is a standard structure for press releases. Your … [Read more...]

Filed Under: marketing Tagged With: PR, press release, public relations, startup marketing

Startup MarketingEssentials: #5 How to Build a Funnel Model

August 25, 2015 By Tim Matthews

How many leads do you need, exactly? Don’t know? It all starts with the funnel model. If you are in a startup and your product is ready to sell, you need to model your sales process to understand how much to invest in your sales team and marketing budget. The model also acts as a set of guideposts that will let you know if you are on track to hit your numbers. Learn how to reverse calculate from your revenue target back up through the funnel to visitors on your website. – TM To effectively … [Read more...]

Filed Under: marketing Tagged With: demand generation, funnel, mql, SAL, SQL

Startup Marketing Essentials: #4 How to Create a Killer Presentation

August 17, 2015 By Tim Matthews

Many presentations are, well, not good. If you want to stand out among the other startups and gain more press attention, buzz, investor dollars, and early customers, good presentations can help a lot. And I’m not impressed by war stories about busy execs to create their slides ‘in the cab from the airport.’ Chances are their audience could tell. Do yourself a favor and put in some real prep time and practice. – TM Presentations are used in every marketing program. Your CEO may burnish your … [Read more...]

Filed Under: marketing Tagged With: marketing, presentations, startup marketing

Recent Posts

  • Take Control of Your Pipeline With Demand Forecast Calls
  • Six Keys to Winning at Analyst Relations
  • Network Tech Branding: The Cool Stories Behind the Ethernet, Bluetooth, and Wi-Fi Names
  • Building a Reason to Care
  • B2B Marketer Fails, Part 3 – Website Conversion Optimization 

Archives

  • June 2023 (1)
  • March 2023 (1)
  • February 2023 (1)
  • August 2022 (1)
  • September 2020 (1)
  • August 2020 (2)
  • January 2020 (1)
  • December 2019 (1)
  • September 2019 (1)
  • May 2019 (1)
  • February 2019 (1)
  • January 2019 (1)
  • September 2018 (1)
  • August 2018 (1)
  • July 2018 (1)
  • June 2018 (1)
  • May 2018 (1)
  • March 2018 (1)
  • February 2018 (1)
  • January 2018 (1)
  • December 2017 (1)
  • November 2017 (1)
  • September 2017 (1)
  • August 2017 (1)
  • July 2017 (1)
  • June 2017 (1)
  • May 2017 (1)
  • March 2017 (1)
  • February 2017 (1)
  • January 2017 (1)
  • December 2016 (2)
  • November 2016 (1)
  • October 2016 (1)
  • September 2016 (2)
  • August 2016 (1)
  • July 2016 (1)
  • June 2016 (3)
  • May 2016 (3)
  • April 2016 (3)
  • March 2016 (1)
  • February 2016 (3)
  • January 2016 (1)
  • December 2015 (1)
  • November 2015 (1)
  • October 2015 (2)
  • September 2015 (5)
  • August 2015 (3)
  • July 2015 (3)
  • June 2015 (3)
  • May 2015 (1)
  • April 2015 (3)
  • March 2015 (2)
  • February 2015 (2)
  • December 2014 (1)
  • November 2014 (1)
  • October 2014 (6)
  • April 2014 (1)
  • March 2014 (2)
  • February 2014 (2)
  • January 2014 (5)
  • December 2013 (1)
  • June 2013 (2)
  • January 2013 (11)
  • December 2012 (7)
  • November 2012 (6)

Copyright © 2025 Tim Matthews. All Rights Reserved

Want to learn even more about marketing?

the-professional-marketerWant to learn even more about marketing?

Subscribe to receive my latest posts in your inbox. Plus, I’ll send you my most popular chapter from The Professional Marketer on the ins and outs of marketing budgets.