Last week, I had the pleasure of speaking at the 2015 MarketingProfs B2B Marketing Forum. Here's a condensed transcript with my slides of my talk, plus a link to the whole presentation at the bottom. The Concept: Everyone here has had what I call a "diagnostic experience". You've gone to the doctor, brought your car to the shop, gone to a golf or tennis pro, you've sought out the advice of a professional to try and help you understand your problem and give you advice on how to fix it. You've … [Read more...]
Archives for October 2015
Startup Marketing Essentials – The Whole Megillah
There is never a shortage of urgent tasks in a startup’s marketing department. How to prioritize? Here are my ten startup marketing essentials to get you on your way. #1 – The Four P’s I was introduced to E. Jerome McCarthy’s four P’s later in my career. I wish I had known them earlier. There is no more perfect summation of marketing. Each of the P’s is a lever at your disposal. As a startup founder or CEO, understanding the four P’s will help you know which of the four levers to pull to … [Read more...]
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