I don't do a lot of interviews here in Matthews on Marketing, but I recently caught up with an old marketing comrade, Joel York, to find out more about his new agile marketing project. TM: To set some context, what is 'agile marketing'? JY: Agile marketing is a set of agile marketing management disciplines that maximize marketing’s ability to respond rapidly and effectively to change. The basic premise is that if you are marketing in an industry characterized by rapid change and shifting … [Read more...]
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