Marketingspeak is my occasional series on interesting words I encounter in my day job in marketing. I do my best to channel the late great William Saphire, whose 'On Language' column brought a smile to my face many a Sunday. – TM Greeking is a typesetting technique where intentionally incomprehensible dummy text is used to test the layout of a document. Since the reader can’t understand the text, they focus on the layout, which is the point. Plus, the designer doesn’t have to wait for the … [Read more...]
Archives for June 2016
Marketingspeak: Butter Bars and Hamburgers
Marketingspeak is my occasional series on interesting words I encounter in my day job in marketing. I do my best to channel the late great William Saphire, whose 'On Language' column brought a smile to my face many a Sunday. – TM In an occupation chock full of fluff, it was nice to encounter these two hearty web marketing terms. No empty calories here. This combo is a protein-packed marketing value meal. Butter bars are rectangular notifications that appear at the top of a web browser, … [Read more...]
Marketingspeak – What’s a Burn Pixel?
I’d heard of pixels being fired, but never burned. The term burn pixel was a new one on me. To understand burn pixels, you first need to know about tracking pixels, which are single, transparent pixels placed on web pages. We all encounter tracking pixels while browsing, we just don’t see them. When a web page is downloaded, so is the invisible tracking pixel. That allows the marketer to track how many people visited the page. In digital adman parlance, tracking pixels are “set” or “added” to … [Read more...]
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