Matthews on Marketing

Matthews on Marketing

  • Home
  • About
  • Blog
  • Books
  • Contact
  • TWITTER
  • LINKED-IN
  • Slideshare

Archives for September 2016

Market Like You Are an Investor – Why Changing Your Mindset Will Rocket Your Career

September 20, 2016 By Tim Matthews

The famous investor JP Morgan

A CMO can get stuck in their own marketing world. As a head of marketing myself, I have occasionally fallen into what I call marketing tunnel vision. The condition has three symptoms: it complicates communications with other executives, especially your CEO; it distracts CMOs from the bigger picture of the business; and it perpetuates the stereotype that marketers are lightweight business people. It doesn’t have to be this way. I have the cure, and it’s as simple as changing your mindset – to … [Read more...]

Filed Under: marketing Tagged With: cmo, investment, marketing budget, ROI, ROMI

How De-positioning Works: Dissecting a Shane Co. Radio Ad

September 14, 2016 By Tim Matthews

Positioning – how your product is perceived in the mind of your buyer – is critical for any marketing organization. Creating a positioning statement is an essential skill for marketers to master. In crowded markets, where the capacity of a buyer’s mind is already filled with competitors, another key concept is critical – de-positioning. I came across a great example recently, which I’m going to dissect to illustrate the concept. If you live in the San Francisco Bay Area, as I do, you know Tom … [Read more...]

Filed Under: marketing Tagged With: diamonds, positioning, positioning statement

Recent Posts

  • Take Control of Your Pipeline With Demand Forecast Calls
  • Six Keys to Winning at Analyst Relations
  • Network Tech Branding: The Cool Stories Behind the Ethernet, Bluetooth, and Wi-Fi Names
  • Building a Reason to Care
  • B2B Marketer Fails, Part 3 – Website Conversion Optimization 

Archives

  • June 2023 (1)
  • March 2023 (1)
  • February 2023 (1)
  • August 2022 (1)
  • September 2020 (1)
  • August 2020 (2)
  • January 2020 (1)
  • December 2019 (1)
  • September 2019 (1)
  • May 2019 (1)
  • February 2019 (1)
  • January 2019 (1)
  • September 2018 (1)
  • August 2018 (1)
  • July 2018 (1)
  • June 2018 (1)
  • May 2018 (1)
  • March 2018 (1)
  • February 2018 (1)
  • January 2018 (1)
  • December 2017 (1)
  • November 2017 (1)
  • September 2017 (1)
  • August 2017 (1)
  • July 2017 (1)
  • June 2017 (1)
  • May 2017 (1)
  • March 2017 (1)
  • February 2017 (1)
  • January 2017 (1)
  • December 2016 (2)
  • November 2016 (1)
  • October 2016 (1)
  • September 2016 (2)
  • August 2016 (1)
  • July 2016 (1)
  • June 2016 (3)
  • May 2016 (3)
  • April 2016 (3)
  • March 2016 (1)
  • February 2016 (3)
  • January 2016 (1)
  • December 2015 (1)
  • November 2015 (1)
  • October 2015 (2)
  • September 2015 (5)
  • August 2015 (3)
  • July 2015 (3)
  • June 2015 (3)
  • May 2015 (1)
  • April 2015 (3)
  • March 2015 (2)
  • February 2015 (2)
  • December 2014 (1)
  • November 2014 (1)
  • October 2014 (6)
  • April 2014 (1)
  • March 2014 (2)
  • February 2014 (2)
  • January 2014 (5)
  • December 2013 (1)
  • June 2013 (2)
  • January 2013 (11)
  • December 2012 (7)
  • November 2012 (6)

Copyright © 2025 Tim Matthews. All Rights Reserved

Want to learn even more about marketing?

the-professional-marketerWant to learn even more about marketing?

Subscribe to receive my latest posts in your inbox. Plus, I’ll send you my most popular chapter from The Professional Marketer on the ins and outs of marketing budgets.