In the first part of this post, we discussed the production and distribution of content. Here, we’ll going to dig into how people consume your content, the desired outcomes of that consumption, and whether what it costs you is generating a profitable return. How does consumption relate to production and distribution? It can be represented by this simple equation: Consumption = Production * Distribution The better the quality of the content – the production – multiplied by a larger or more … [Read more...]
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