Archives for February 2018

For all of the words written about the power of content marketing, too few discuss how it should be measured. Last year I wrote a two-part piece about what I called the  economics of content marketing, in which I shared two formulas to measure its impact. The two formulas measure content consumption and profitability. Consumption Compelling people to consume – read, watch, listen to – your content is the name of the game. Here is a really simple for measuring consumption: Consumption = … [Read more...]