We’ve all seen them, heeded them, and probably not given them much more thought. But these diminutive symbols are as crucial for periodical readers as compass index lines are for orienteers. A tombstone is a small icon that denotes the end of an article in a magazine or newspaper. Tombstones are typically small squares, circles or diamonds and follow the final sentence of the last paragraph. Some publications tie tombstones to their brand. Fortune, for example, uses the ‘F’ from its logo. … [Read more...]
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