I gave a talk a few months back at Products that Count, hosted at Airbnb in San Francisco. My talk was about adapting your marketing strategy based on the maturity of the market. The talk was well received, but it was my description of “the helper play” that drew the most attention. I don’t know who initially conceived the helper play, but I came to know if from a successful company in the cybersecurity market, Palo Alto Networks. The startup wanted in on the large firewall market. But in … [Read more...]
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