Marketing. A never-ending river of tasks. How do you make sure you get enough done without drowning your team? Or, to mix metaphors, burning them out. I’d like to introduce you, as a marketing leader, to the idea of pace, or what some people call tempo. I often hear these two terms bandied about while I’m watching Premier League soccer early on weekend mornings in my office (my way of procrastinating before I get down to writing). The idea is that the dominant team sets the tempo and thereby … [Read more...]
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