With the rise of content marketing, more and more terms from broadcasting and publishing are finding their way into marketing conversations. We just launched a podcast at my current company, and during the production we found ourselves unequipped to give direction to our freelance audio engineer. Podcasts have a jargon all their own. Which is how we came to learn a new term, ducking. Ducking, in audio recording, is a technique that assures that the host's or guest's voice can be heard clearly … [Read more...]
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