You have spoken to your buyer in terms that they find compelling. You have written helpful and authoritative content that has won their trust. Now you look to set the hook with an offer. Your email or Google ad sends them to a landing page. But has it been optimized? This oversight is a common fail. What’s a pity is that optimizing landing pages and websites is so easy. What’s a crime in ignoring optimization is that it’s so effective. Small changes in color, copy or imagery can have … [Read more...]
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