There’s been no shortage of bold claims about how AI will revolutionize (or ruin) marketing. I’ve spent the last six months experimenting with AI tools to understand how they could actually help my team. In this article series, I’ll walk you through the use cases that I’ve found most promising. Companies don’t buy products, people do. I’ve done B2B sales and marketing for my whole career, and I’ve seen how often my colleagues forget this very basic principle. All the talk these days seems to … [Read more...]
Archives for June 2025
AI in Marketing Part 1: Optimizing for the New World of Search
There’s been no shortage of bold claims about how AI will revolutionize (or ruin) marketing. I’ve spent the last six months experimenting with AI tools to understand how they could help my team. In this article series, I’ll walk you through the use cases that I’ve found most promising. Connecting with buyers through web search is by now a decades-old practice for marketers. Most marketing teams do some level of search engine optimization (SEO). But AI has brought some big changes to search. … [Read more...]
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