Matthews on Marketing

Matthews on Marketing

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About Tim

Tim Matthews was born in New York City and grew up in a nearby leafy suburb before taking the long route to Silicon Valley through Tokyo. He has worked in high tech for twenty years and managed marketing teams at seven companies. He is the author of The Professional Marketer and a syndicated blogger. He is also a frequent speaker on marketing topics and has given guest lectures at U.S. Berkeley's tech incubator, the Nasdaq Entrepreneur Center, and Stanford Graduate School of Business. When not writing or poring over marketing texts, he golfs, crosswords, and tries to keep up with his wife on a standup paddle board. Tim has long wondered which is harder: crossing the chasm or a 200 yard carry over a water hazard.

Speaking

Here are some of my past speaking engagements:

MarketingProfs B2B Forum 2020

"YouTube for B2B? Your Secret Weapon for Awareness and Demand." Recording here. Slides here.

Ranked in Top 10 Must-See Sessions, TopRank Marketing. The audience liked it, too:

Stanford Graduate School of Business

Guest Lecturer, GSB Marketing 326: Customer Acquisition

My "The Value of Experimentation" talk covered real-world examples of experiments used to grow the customer funnel.

Nasdaq Entrepreneur Center

Tim Speaking at Nasdaq Entrepreneurial Ctr

"When to Hire Your First Marketer (And Who to Hire)" Presentation here.

Products That Count San Francisco

Speaking at Products That Count San Francisco

"How to Market Deep Tech Products" Presentation here.

Here's what the audience had to say about my talk: "Wonderful speaker." "Tight, relevant information." "So clear and honest. Everything was right at the heart of the matter."

Growth Marketing Conference

speaking
San Francisco, December 2015 – Keynote Panel “Monetization & Retention Techniques to Scale Growth”


Marketing Mondays at Berkeley’s SkyDeck

Berkeley, November 2015 – “How to Spy on Your Competition”

Awesome marketing talk by @timmatthewssv at @SkyDeck_Cal! Really helpful and learned a lot - thanks again! pic.twitter.com/GSBVGLpaxj

— Liz (@ThisIsKlinger) November 16, 2015


MarketingProfs B2B Marketing Forum

Boston, October 2015 – View the presentation “How to Create Diagnostic Content”

ARTICLES & GUEST POSTS

  • How to Spy on Your Competition
  • Content Marketing: The Leftover Trick
  • Sales Playbooks: The Key to a Repeatable Sales Process
  • How to Create a Blog Persona to Make Your Content Consistently Relevant
  • Why You Need to Think Bigger about Your Content Target

INTERVIEWS

  • “The Power of Curiosity” on Marketing Today
  • “Content Marketing Do’s and Don’ts” on Marketing InSecurity podcast
  • “The CMO Files: Tim Matthews” on IDG Connect
  • “How to Hire Great Marketers” on Six Pixels of Separation
  • “Building a High Growth SaaS Business” on Growth Everywhere
  • “The Professional Marketer” on The Marketing Book Podcast
  • “Fundamentals of a Professional Marketer” on Marketing Milestones podcast
  • “Marketing Resolutions” on the True Voice Media Podcast
  • “New Year’s Resolutions for Marketing Teams” on Digital Marketing Radio
  • “The Power of Blog Personas” on the Content Marketing Podcast

Copyright © 2025 Tim Matthews. All Rights Reserved

 

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