Matthews on Marketing

Matthews on Marketing

Startup Marketing Essentials: #7 How to Build a Great Website

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Every startup needs a website. I’m stating the obvious. So I’ll restate. Every successful startup needs a great website that meets its business goals: awareness, reach, virality, conversion. Building (or rebuilding) the right one takes a lot of effort. Here are some pointers on how you should conceive and plan your site. – TM It’s funny to think that the web, which hundreds of millions of people use every day for shopping, dating, gaming, news, and socializing, began as a technology to help … [Read more...]

Marketingspeak: What is Parallax?

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You've probably seen a parallax website before. Especially common on long, single-page scrolling sites, images in the background seem to scroll at a different speed than the text or images in the foreground. That's called parallax. According to web design site Awwwards: The parallax effect uses multiple backgrounds which seem to move at different speeds to create a sensation of depth (creating a faux-3D effect) and an interesting browsing experience. They have some great examples. Since, … [Read more...]

Startup Marketing Essentials: #6 How to Write a Press Release

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The workhorse of public relations is the press release. Written in the form of a conventional news story, a press release alerts the media to an organization’s news and presents it in that organization’s point of view. Editors and reporters use facts, quotes, and other information contained in releases to flesh out their stories. Blogs are great, but if you are really going to grow, you need to know how to write a good press release. – TM There is a standard structure for press releases. Your … [Read more...]

Startup MarketingEssentials: #5 How to Build a Funnel Model

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How many leads do you need, exactly? Don’t know? It all starts with the funnel model. If you are in a startup and your product is ready to sell, you need to model your sales process to understand how much to invest in your sales team and marketing budget. The model also acts as a set of guideposts that will let you know if you are on track to hit your numbers. Learn how to reverse calculate from your revenue target back up through the funnel to visitors on your website. – TM To effectively … [Read more...]

Startup Marketing Essentials: #4 How to Create a Killer Presentation

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Many presentations are, well, not good. If you want to stand out among the other startups and gain more press attention, buzz, investor dollars, and early customers, good presentations can help a lot. And I’m not impressed by war stories about busy execs to create their slides ‘in the cab from the airport.’ Chances are their audience could tell. Do yourself a favor and put in some real prep time and practice. – TM Presentations are used in every marketing program. Your CEO may burnish your … [Read more...]