Marketingspeak: What’s a Tsotchke and How Do You Pronounce It?

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If you have ever been to a trade show, you have probably collected tsotchke, more commonly known as giveaways or swag.

The term is the Yiddish word for “toy” or “trinket,” and commonly pronounced “chach-ka” or “chach-kee” but no one in marketing is ever really sure how to say this word.

Or spell it.

Here are just some of the accepted spellings: tshotshke, tshatshke, tchachke, tchotchka, tchatchka, tchachke, tsotchke, chotski, and chochke.