There’s been no shortage of bold claims about how AI will revolutionize (or ruin) marketing. I’ve spent the last six months experimenting with AI tools to understand how they could help my team. In this article series, I’ll walk you through the use cases that I’ve found most promising. Connecting with buyers through web search is by now a decades-old practice for marketers. Most marketing teams do some level of search engine optimization (SEO). But AI has brought some big changes to search. … [Read more...]