The funnel is a shorthand term for describing the route by which prospective customers, or prospects, become customers. The visualization of the process looks like a funnel. A larger number of prospects go in the top and are reduced to a smaller number of customers who come out the bottom. Marketers use the term every day, but who came up with the funnel visualization in the first place? Interestingly, the idea for the funnel visualization was a refinement of a previous visualization, also … [Read more...]