Marketing devotes a great deal of its time and money is spent to creating collateral.  Also known as sales collateral and marketing collateral, the term refers to the collection of documents that a company produces in support of a sale.  The name derives from the “in support of” or “accompanying” definition of the word “collateral.”  When applied specifically to marketing, collateral most commonly consists of product data sheets, brochures, white papers, and similar documents.  Marketers also … [Read more...]