Every marketer knows they should know their customer, but few truly make the effort. It’s hard and takes commitment. Customers are busy and can be maddeningly difficult to get on the phone. A sales rep may not want someone from Marketing talking to their customer. Marketing teams can be so busy with internal meetings their existing workload that finding the time can be a chore. Like many New Year’s resolutions, putting the customer first is obvious, we know it’s good for us, and yet…Just like … [Read more...]