Sometimes you hear something and think, "I heard that five years ago. Ten years ago. How is that still a problem?" Now, I’m not talking about global warming or peace in the Middle East. No, I’m in marketing world here, and specifically, talking about the old saw “sell solutions, not products.” Marketers have been told to focus on solutions countless times. So why are marketers are still focusing on product? We marketers are human, after all, and the problem with adages like this is that … [Read more...]