Just added for my chapter on marketing planning, what I think is the best integrated marketing campaign ever created. - T.M. Chapter 4 Case Study – IBM’s Smarter Planet Campaign          The vision for IBM’s "Smarter Planet" campaign was laid out in a November 17, 2008, speech by IBM chairman and CEO Sam J. Palmisano. “The world will continue to become smaller, flatter ... and smarter," he said. "We are moving into the age of the globally integrated and intelligent economy, society and planet. … [Read more...]