Marketing. A never-ending river of tasks. How do you make sure you get enough done without drowning your team? Or, to mix metaphors, burning them out. I’d like to introduce you, as a marketing leader, to the idea of pace, or what some people call tempo. I often hear these two terms bandied about while I’m watching Premier League soccer early on weekend mornings in my office (my way of procrastinating before I get down to writing). The idea is that the dominant team sets the tempo and thereby … [Read more...]
The Five Benefits of Curiosity in Marketing
If you are reading this post, my guess is that you are a curious person. The kind of person who is inquisitive by nature. A life learner. I’ve written before about the traits that make up a good marketer. Curiosity was top of the list. And I’m not the only marketer who values the quality. Here’s what Seth Godin had to say: “If you are not curious, you are not going to learn.” I think learning is the point. It’s not just asking a lot of questions. That just makes you nosey. It’s seeking a … [Read more...]
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