As a head of marketing, I get a lot of unsolicited emails. Because of the exploding marketing stack, and Gartner’s now well known prediction that CMOs will soon have more IT budget than CIOs, I sit in the crosshairs of thousands of eager software sellers. Many of the emails I get are really bad, and have about a zero percent chance of converting. Every day, I get more and more of them, the best of which are punchless, and the worst of which are downright annoying. I'm not here to shame the … [Read more...]