Think of the most successful and widely recognized brands – Coke, Walmart, Microsoft, Nike.   In any field, they likely have one thing in common: great marketing.  These companies prosper and expand by combining a few fundamental business concepts and practices:An acute understanding of customer needs,An astute awareness of their markets,The right price,Great salespeople and partners, andSuccessful introduction of new products. Not coincidentally, all of these features are essential elements of … [Read more...]