I was introduced to E. Jerome McCarthy’s four P's later in my career. I wish I had known them earlier. There is no more perfect summation of marketing. Each of the P’s is a lever at your disposal. As a startup founder or CEO, understanding the four P’s will help you know which of the four levers to pull to beat your competition. -- TM What is marketing? Ask one hundred marketers, and you are likely to get one hundred different answers. Consult the dictionary, and you find stolid definitions … [Read more...]
Chapter 1 – Drucker, Levitt, the Four Ps and the Chasm
Think of the most successful and widely recognized brands – Coke, Walmart, Microsoft, Nike. In any field, they likely have one thing in common: great marketing. These companies prosper and expand by combining a few fundamental business concepts and practices:An acute understanding of customer needs,An astute awareness of their markets,The right price,Great salespeople and partners, andSuccessful introduction of new products. Not coincidentally, all of these features are essential elements of … [Read more...]
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