Peter Drucker’s measure of successful marketing is the point at which the act of selling becomes unnecessary.  Some companies have reached the point where their product is so essential or desirable that no one needs to “sell” to their customers, or to consumers in general.  They are already sold. In most cases, however, a salesperson from your company or one of your partners is essential for answering questions, alleviating consumer fears, ensuring that your products advantages are understood, … [Read more...]