Around the time I was making my final edit to the chapter on building a marketing department in The Professional Marketer, I happened to be part of a number of conversations on the “growth hacker,” aka “growth hacking.” The job title “growth hacker” wasn’t in the chapter, and I wondered if it should be. For those not familiar with growth hacking, it is “a marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain … [Read more...]
Growth Hacking and Marketing Teams – Oil and Water or Milk and Honey?
One of the biggest challenges in trying to finish a book is drawing the line on content. In a field like marketing, with so much innovation happening in the past few years, I am finding it hard to complete my copyediting without succumbing to the temptation to add new stuff. Around the time I was making my final edit to the chapter on building a marketing department in The Professional Marketer, I happened to be part of a number of conversations on the “growth hacker,” aka “growth hacking.” … [Read more...]
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