Anyone who practices email marketing knows that there are days when you just can't quite think of what to write. Or can’t bring yourself to write yet another variation on the same subject line. Days when you wonder why, after all the effort, your emails are just not converting. I'd like to recommend three great books that I am sure will help. Don't be dissuaded by the titles, two of which deal with advertising, and one of which doesn't seem to have anything to do with marketing. And don't … [Read more...]
Five New Year’s Resolutions for Marketing Teams
Good heads of marketing are always looking for ways to make their team perform better. But, with no shortage of things to do, layering on more – more planning, more training, more anything – can make any CMO feel a little guilty. What to do? One solution is to seize on resolution season. Create a quick-win New Year’s resolution for your team. By making it small and completing in January, your team can enter the year a little bit smarter and more energized. Here are five easy resolution ideas … [Read more...]
Startup Companies that Say They Do No Marketing Are Full of It
I was recently at a tech marketing conference in San Francisco, and I once again heard a line from a founder that made me sigh. The trope used to make me groan, but I've heard it so often that now I merely sigh and shake my head. Here's the line: At our startup we don't do marketing. We just build a great product, and the rest takes care of itself. Sigh. It’s just complete BS. Here's why. Most people don't understand that product is an essential component of marketing – the first of the 4 … [Read more...]
Startup Marketing Essentials – The Whole Megillah
There is never a shortage of urgent tasks in a startup’s marketing department. How to prioritize? Here are my ten startup marketing essentials to get you on your way. #1 – The Four P’s I was introduced to E. Jerome McCarthy’s four P’s later in my career. I wish I had known them earlier. There is no more perfect summation of marketing. Each of the P’s is a lever at your disposal. As a startup founder or CEO, understanding the four P’s will help you know which of the four levers to pull to … [Read more...]
Startup Marketing Essentials: #10 Creating a Sales Playbook
You have released product and are selling it. You want to scale the sales team to really start taking off. How do you make sure all the new guys know how to sell your product. The answer is a sales playbook. A cookie-cutter approach to selling that will work every time. -- TM If you ask heads of sales what they desire most in their job, the answer will likely be a repeatable, predictable sales process. The more one deal can look like another, the better a sales manager, director, or vice … [Read more...]
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