With all of the dramatic changes in media, technology, and buyer behavior that we have witnessed in recent decades, CMOs should devote a lot of time to rethinking the optimal structure for their department.  Should their team be organized around functions, geographies, customer segments, or something else entirely?  How well is their team aligned with the business, and is the team adaptive to changes in the market?    Which functions are essential to the success of the marketing effort?  … [Read more...]