Many presentations are, well, not good. If you want to stand out among the other startups and gain more press attention, buzz, investor dollars, and early customers, good presentations can help a lot. And I’m not impressed by war stories about busy execs to create their slides ‘in the cab from the airport.’ Chances are their audience could tell. Do yourself a favor and put in some real prep time and practice. – TM Presentations are used in every marketing program. Your CEO may burnish your … [Read more...]
Keeping the Audience Engaged with Presentation “Spikes”
Humans are prone to distraction. In today’s world, smartphones are addictive little distractions that sit temptingly right in our pockets or purses. So, even if you are a good presenter and your topic is interesting, you should always check in with the audience, to keep them with you. In their book Conversations That Win the Complex Sale, messaging gurus Erik Peterson and Tim Riesterer call the pattern of people’s attention “the hammock.” Why? Because, as shown below, it peaks at the … [Read more...]
Chapter 16 – Presentations
Presentations are used in every marketing program. Your CEO may burnish your brand at an industry conference as part of your reputation programs. Webcasts may be a critical part of your demand generation, and your field sales force may need to learn the company pitch as part of sales enablement. Presentations are used all the time by analyst relations teams as part of market intelligence programs. But for as important as they are, why are there so many bad ones? Think about it –How often … [Read more...]
Want to learn even more about marketing?