This is an excerpt from my forthcoming SaaS Marketing Handbook -TM I have fallen into almost every one of these pits. Some of them more than once. I’ve learned the hard way that you need to clearly set expectations, and under promise and over deliver, to be successful as a SaaS marketer. Pitfall #1 “[Person’s name] a [Board Member | Friend of Mine | Fellow CEO | Next Door Neighbor] told me they are getting a [fill in ridiculously high number] conversion rate for [fill in a dollar amount that’s … [Read more...]
Four SaaS Marketing Myths
This is an excerpt from my forthcoming SaaS Marketing Handbook -TM Like any business model that has made billions for executives and shareholders, SaaS has its own mythology. Stories heard in the boardrooms of SaaS titans have been passed down to aspiring SaaS CEOs. Ambitious CMOs who want a piece of the SaaS game often burnish their conversation stats. Which is to say, be wary of SaaS war stories. Make sure to separate history from lore. Here are four common SaaS marketing myths dispelled. … [Read more...]
SaaS Marketing Maturity Survey
I am writing a new book called The SaaS Marketing Handbook. In the book, I am including a what I call a "SaaS marketing maturity model." The idea is to describe phases for new SaaS marketers, and give them clear guidance on what the phases are, how to know what to do in each phase, and what indicator(s) let them know they can move on to the next phase. If you are an experienced SaaS marketer, head of sales, founder or exec, I'd like to hear from you. How long did it take to get to … [Read more...]
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