If you are reading this post, my guess is that you are a curious person. The kind of person who is inquisitive by nature. A life learner. I’ve written before about the traits that make up a good marketer. Curiosity was top of the list. And I’m not the only marketer who values the quality. Here’s what Seth Godin had to say: “If you are not curious, you are not going to learn.” I think learning is the point. It’s not just asking a lot of questions. That just makes you nosey. It’s seeking a … [Read more...]
The “Helper” Play: How to Take on a Large Incumbent in a Big Market
I gave a talk a few months back at Products that Count, hosted at Airbnb in San Francisco. My talk was about adapting your marketing strategy based on the maturity of the market. The talk was well received, but it was my description of “the helper play” that drew the most attention. I don’t know who initially conceived the helper play, but I came to know if from a successful company in the cybersecurity market, Palo Alto Networks. The startup wanted in on the large firewall market. But in … [Read more...]
Want to learn even more about marketing?