Approachable. Friendly. Trustworthy. Fun without being snarky. Ever see direction like this in a style guide? I have. I’ve even written some of those words. The problem is that they are open to interpretation, and therefore not consistently effective. So, how can you communicate what you want to a wide and changing group of employees and vendors? Here’s an idea. Use one or two magazines to help build your style guide. Magazines are widely available, and more importantly, they are tangible. … [Read more...]