You can’t work in a startup these days without doing A/B testing. Multivariate if you are really good. There’s a reason why Optimizely is spreading like digital kudzu. But you can’t just buy software. You need to make testing part of your culture. Here’s how. – TM A/B testing is en vogue. Everyone’s doing it, or at least taking about it. Putting it into practice requires more than talk and tools, though. You need to create a testing culture to really make it work. For those who are unfamiliar … [Read more...]