Humans are prone to distraction. In today’s world, smartphones are addictive little distractions that sit temptingly right in our pockets or purses. So, even if you are a good presenter and your topic is interesting, you should always check in with the audience, to keep them with you. In their book Conversations That Win the Complex Sale, messaging gurus Erik Peterson and Tim Riesterer call the pattern of people’s attention “the hammock.”  Why? Because, as shown below, it peaks at the … [Read more...]