Every startup needs a website. I’m stating the obvious. So I’ll restate. Every successful startup needs a great website that meets its business goals: awareness, reach, virality, conversion. Building (or rebuilding) the right one takes a lot of effort. Here are some pointers on how you should conceive and plan your site. – TM It’s funny to think that the web, which hundreds of millions of people use every day for shopping, dating, gaming, news, and socializing, began as a technology to help … [Read more...]
Marketingspeak: What is Parallax?
You've probably seen a parallax website before. Especially common on long, single-page scrolling sites, images in the background seem to scroll at a different speed than the text or images in the foreground. That's called parallax. According to web design site Awwwards: The parallax effect uses multiple backgrounds which seem to move at different speeds to create a sensation of depth (creating a faux-3D effect) and an interesting browsing experience. They have some great examples. Since, … [Read more...]
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