White papers are a staple of B2B marketing. We write them to explain complicated topics or products to our customers. We read them to try and glean what our competitors are really doing. Did you even wonder why they are called white papers at all? Since most documents are printed on white paper, the modifier “white” would seem redundant, and too generic to differentiate from other documents. The term was coined by the British Government to distinguish shorter informational documents with … [Read more...]