Presentations are used in every marketing program.  Your CEO may burnish your brand at an industry conference as part of your reputation programs. Webcasts may be a critical part of your demand generation, and your field sales force may need to learn the company pitch as part of sales enablement.  Presentations are used all the time by analyst relations teams as part of market intelligence programs.  But for as important as they are, why are there so many bad ones?  Think about it –How often … [Read more...]