NOLA Marketing and the Ponemon Institute produced a great piece of research a few months back on the buying preferences of cybersecurity buyers. I've been meaning to write about it for a while now and finally found some time. Full disclosure: I know both of the authors but I recommend my fellow marketers read the report because it has some great insights. Here are my top five takeaways. 1. Cybersecurity Buyers are Using AI More than one-third of buyers … [Read more...]
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